Relationship

There’s nothing livelier than memories. ( Federico Garcia Lorca )

  • First day of school – 1950s

  • Aren’t I pretty? – 1960s

  • Christmas – 1960s

  • My birthday guests – 1970s

  • Caught watching the telly – 1980s

  • With Mum in the garden – 1980s

  • Family outing – 1980s

  • Mum’s bicycle – 1990s

  • Look what I found – 2005

  • Mein Opa - 2005er Jahre

  • My grandpa – 2005( Neuzeit )

Kodak and Schneider-Kreuznach: a relationship that spans the generations

We’re not complaining. When it comes down to it, rapid technological progress is a boon for us lens manufacturers. But living in the technological fast lane comes at a price – for example, the fact that today’s cameras are less likely to be passed down through the generations than they used to be (the exception confirms the rule, as our info box shows). And thus things of lasting value are all the more important. Take our relationship with Kodak, for example. Our grandparents photographed their children using Kodak Retina cameras that contained Schneider-Kreuznach lenses. Our parents used these same cameras. And what about today’s parents? They snap their children’s birthdays with Kodak EasyShare cameras that likewise see the world through the eyes of Schneider-Kreuznach lenses. The relationship of Kodak and Schneider helps to capture those wonderful moments in life now as it did then.

From the Kodak Retina camera to the Kodak EasyShare digital camera: a relationship of long standing between two venerable companies

Kodak Retina I camera

Kodak EasyShare LS 443 zoom digital camera

Kodak EasyShare IS digital camera

The Kodak/Schneider-Kreuznach relationship can justifiably be described as belonging to the annals of the photographic history for it began during an era when amateur photography was still in its infancy. Back in 1934, Kodak brought out the Retina 117 – the first Kodak camera to use a Schneider-Kreuznach lens. By the late 1960s, Kodak had launched approximately 50 Retina camera models to market containing Schneider lenses – a total of several million cameras.

Innovation rooted in tradition

At the start of the new millennium, Kodak and Schneider-Kreuznach revived their successful relationship. Since then numerous Kodak EasyShare models have been kitted out with Schneider-Kreuznach lenses. For consumers this link with tradition not only gives them access to outstanding products but also has an emotional side to it; a camera is not just another consumer product but is also a piece of magic, a device that can capture the very essence of what makes us human: memories. After all, innovation is particularly wonderful if it’s faithful to its roots.

Good prevails: enthusiasm for the historical relationship between Kodak and Schneider-Kreuznach

The current generation of Schneider Variogon lenses developed especially for Kodak EasyShare cameras are based on up-to-the-minute precision lens technology. In combination with Kodak’s digital expertise, these lenses provide results that in the past were unthinkable for compact cameras.

Left: Kodak Retina camera Reflex III and today’s Kodak EasyShare digital camera Z612

Classic potential

Enthusiasm for Kodak’s historic Retina camera hasn’t impeded the march of technological progress. Although the body and technology of the Kodak Retina camera are indisputably obsolete, on various forums countless fans of the Retina camera enthuse about the magic of these cameras that has spanned the generations and about the sharpness of their Schneider lenses. This just goes to show that outstanding quality always has classic potential.